27 Oct 2016

Adwords Cost Per Acquisition: Smart Ways To Reduce It

Adwords Cost Per Acquisition: Smart Ways To Reduce It

Hey everyone, my schedule has been pretty tight the past months, so from now on I will be writing a monthly blog post instead of a biweekly one.

I believe that Google Adwords is something that every business has to figure out how to make it work for them.

The cost for some keywords can be extremely high and it will keep going higher and higher, because that’s the nature of paid advertising.

If we take this into account, you want to start as early as possible and make it profitable, so your account has both historical data and a healthy track record.

In this article, I want to share with you some tips that I have been using to reduce Adwords’ cost per acquisition in the Adwords level (not landing page optimization etc).

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27 Sep 2016

Ultimate Net Promoter Score (NPS) Breakdown: Interview With Grigore Raileanu

Ultimate Net Promoter Score (NPS) Breakdown: Interview With Grigore Raileanu

I was at SaaStock last week, so this article got pushed a week later. By the way, very solid conference, if you are into SaaS in Europe I suggest you attend it next year.

Net Promoter Score (NPS for short) is pretty popular among SaaS people. Some people obsess over its number, others hate it and most of us fall somewhere in between. NPS is not only limited to SaaS, but to other businesses as well, such as brick and mortar businesses.

I didn’t know much about NPS, so after reaching out to me and reading a couple great posts of his, I invited over Grigore Raileanu, CEO of Retently, WeeklyGrowth subcriber and successful SaaS entrepreneur to shed some light on the topic.

This interview is a no-BS approach to NPS, answering topics like:

1) Why NPS number is irrelevant

2) What are some NPS benchmarks, but why they are misleading

3)  How to use NPS to reduce churn, get more advocates and increase MRR

I really enjoyed this interview, it taught me a lot and Grigore killed it with his answers. I am sure you will find great value in it.

Without further ado, let’s get started!

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08 Sep 2016

How To Get A Modern Design For Your Startup On A Budget

How To Get A Modern Design For Your Startup On A Budget

Hey everyone, I hope you had a great vacation! This article came a week late due to lack of time.

So, if you have done any qualitative analysis (aka watching how visitors interact with your website) you will have seen that most people have a quick overall look, maybe spend a couple minutes on something that catches their attention and then they either sign up or leave.

What this tells us is that at least in the SaaS industry, people mostly look at the overall “feel” of the company and if it presses their buttons they sign up. If not, they bounce.

Of course you have to pay attention to everything, but you don’t have to micro-manage every little detail of your site, because the vast majority of your visitors won’t see it.

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02 Aug 2016

Customer Development Process: Get Started Guide

Customer Development Process: Get Started Guide

Something you probably don’t know about me is that I have tried launching a B2B SaaS some time ago and I am currently working with the team on getting another one off the ground.

In my first attempt, I googled various terms on “how to get started” and this SaaStr article along with Alex’s take on customer development caught my attention. Once I knew what customer development was and tried it, I became a fan of it for life…

To both of my endeavors customer development has been crucial in shaping everything.

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20 Jul 2016

The Best Paid Acquisition Channels For B2B SaaS

The Best Paid Acquisition Channels For B2B SaaS

Traffic sources and acquisition channels are one of a marketer’s best kept secrets.

There are many tools out there to uncover your competitor’s PPC channels and advertisements, but they are not 100% accurate and they don’t tell you which ad was a success and which wasn’t.

Of course for every industry the exact advertising mediums might vary, but below I will list some channels that usually work for B2B SaaS.

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05 Jul 2016

How To Use Quora As A Marketing Tool

How To Use Quora As A Marketing Tool

Do you remember Yahoo answers?

Well, Quora is a similar community made more professional and with more features.

Now, instead of getting your questions answered from random people on the Internet, you will get it from people with certain backgrounds.

Apart from the inherent value of Quora as a community, it can also be an amazing marketing tool, if done right. It has very high quality people, its questions get ranked in good positions in Google, thus driving organic traffic and it has from long tail questions to questions asking specifically about a product like yours.

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21 Jun 2016

The Most Important Key Metric For SaaS

The Most Important Key Metric For SaaS

I am sure that you are thinking that having a single major metric for your SaaS sounds ludicrous. And it does; at first. But, let me explain.

As a founder or VP, you need to have one or two key metrics that just by looking at them, you can gauge your performance in any given time/month. However, different SaaS business models need a different major KPI.

Below, I will describe the most popular SaaS business models and the most important key metric they need to monitor frequently, as well as the reasons for choosing each of those metrics.

Let me explain first why having such a metric and monitoring it daily is so crucial.

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08 Jun 2016

Where, How and When to Hire a B2B Content Writer

Where, How and When to Hire a B2B Content Writer

If you have ever been in a business outside of the marketing industry that’s engaging in content marketing, I am sure you feel the frustration…

When you are in B2B, finding writers for your blog is neither an easy task nor too hard. However, when you are trying to find writers to create content that’s 10x times better than what’s out there, that’s really tough!

Why?

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24 May 2016

Marketing & Growth Strategies For B2B SaaS

Marketing & Growth Strategies For B2B SaaS

Having a documented marketing strategy is beneficial in many ways, even for young and small startups…

When you get to write down what’s on your mind, issues might arise or potential ideas and tweaks that you hadn’t thought before.

More importantly, once it’s documented, you have something to be accountable for and your employees know what’s the goal.

In this post we will see some marketing strategies, which ones to use at which stage of your SaaS and which ones should be in the core of your master strategy.

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