28 Mar 2017

Simple Tips To Vastly Improve Your Retargeting Campaigns

Simple Tips To Vastly Improve Your Retargeting Campaigns

Virtually every business with an online presence has run retargeting ads at some point.

These are the ads that once you visit a site, they keep following you around the web, from Facebook to various other online sites.

What most businesses get wrong is that they are treating every visitor the same way. This means that regardless if you visited 1 page or 10, stayed on a page for 1 second or 5 minutes, purchased or not, you will be retargeted the same way and you will see the same ads as everyone else.

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25 Jan 2017

Interview With David Cacik – Head of Marketing at LiveAgent

Interview With David Cacik – Head of Marketing at LiveAgent

A few weeks ago I had the delight to talk with David Cacik, Head of Marketing at the bootstrapped helpdesk software LiveAgent, who is also a WeeklyGrowth reader.

He had some very interesting insights to share, which we thought would be very interesting to WeeklyGrowth’s readers. So, we decided to do an interview, where David will cover topics like:

  • How to decide on which competitors’ brands to bid on
  • Pros & cons of being in a highly competitive market
  • Bootstrap vs funded SaaS
  • Tweaking and trying different pricing strategies

And more. Regardless if you are into SaaS or simply digital marketing, I am sure you will find many gold nuggets in this interview, just how I did.

Without further ado, let’s get to it!

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07 Dec 2016

How To Get Top Content Rankings (And Translate Them Into Sales)

How To Get Top Content Rankings (And Translate Them Into Sales)

Most established B2B companies engage in some form of content marketing

As I have said in the past, unless the competition in your industry is fierce, even modest attempts at content marketing will pay off.

The results might come in various forms such as people getting to know your brand, unaffiliated leads and customers, more people searching for your brand instead of generic keywords (i.e. Searching “Salesforce” instead of “CRM“) organic traffic and more.

In this post I want to focus on the latter (organic traffic), how to get it with your content and some ways you can easily translate that into sales, by building an automated system.

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27 Oct 2016

Adwords Cost Per Acquisition: Smart Ways To Reduce It

Adwords Cost Per Acquisition: Smart Ways To Reduce It

Hey everyone, my schedule has been pretty tight the past months, so from now on I will be writing a monthly blog post instead of a biweekly one.

I believe that Google Adwords is something that every business has to figure out how to make it work for them.

The cost for some keywords can be extremely high and it will keep going higher and higher, because that’s the nature of paid advertising.

If we take this into account, you want to start as early as possible and make it profitable, so your account has both historical data and a healthy track record.

In this article, I want to share with you some tips that I have been using to reduce Adwords’ cost per acquisition in the Adwords level (not landing page optimization etc).

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