07 Dec 2016

How To Get Top Content Rankings (And Translate Them Into Sales)

How To Get Top Content Rankings (And Translate Them Into Sales)

Most established B2B companies engage in some form of content marketing

As I have said in the past, unless the competition in your industry is fierce, even modest attempts at content marketing will pay off.

The results might come in various forms such as people getting to know your brand, unaffiliated leads and customers, more people searching for your brand instead of generic keywords (i.e. Searching “Salesforce” instead of “CRM“) organic traffic and more.

In this post I want to focus on the latter (organic traffic), how to get it with your content and some ways you can easily translate that into sales, by building an automated system.

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09 Aug 2016

How to Create Engaging Content for “Boring” Industries

How to Create Engaging Content for “Boring” Industries

Let’s be honest here, there are industries which are “sexy” and you can’t decide what to publish first, but there are also industries, that are less interesting…

Since you are reading this, I will assume you are in the latter. Hey, there is nothing wrong with that. Actually these industries are usually the most profitable!

So, you have probably heard about content marketing, you want to include it in your marketing plan, but you have no idea how to do it.
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05 Jul 2016

How To Use Quora As A Marketing Tool

How To Use Quora As A Marketing Tool

Do you remember Yahoo answers?

Well, Quora is a similar community made more professional and with more features.

Now, instead of getting your questions answered from random people on the Internet, you will get it from people with certain backgrounds.

Apart from the inherent value of Quora as a community, it can also be an amazing marketing tool, if done right. It has very high quality people, its questions get ranked in good positions in Google, thus driving organic traffic and it has from long tail questions to questions asking specifically about a product like yours.

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08 Jun 2016

Where, How and When to Hire a B2B Content Writer

Where, How and When to Hire a B2B Content Writer

If you have ever been in a business outside of the marketing industry that’s engaging in content marketing, I am sure you feel the frustration…

When you are in B2B, finding writers for your blog is neither an easy task nor too hard. However, when you are trying to find writers to create content that’s 10x times better than what’s out there, that’s really tough!

Why?

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18 Feb 2016

SEO Fundamentals Startup Founders Need To Know

SEO Fundamentals Startup Founders Need To Know

In this article, I will tell you everything you need to know as a founder about SEO. Let’s start with the foundation.

SEO’s high prioritization as a marketing strategy has been reduced over the years, but it’s still very important for businesses, SaaS or other, which already have some authority.

For most medium businesses, SEO (or rather organic traffic) can provide 30-70% of their new monthly customers.

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02 Feb 2016

Successful Content Marketing for B2B SaaS

Successful Content Marketing for B2B SaaS

I have never seen content marketing fail in terms of ROI, branding and thought leadership, given enough time and being done consistently. Even mediocre attempts can work pretty well.

There are a ton of content marketing strategies and tactics, both advanced and basic ones. To keep things simple in this post, let’s assume you are a 20-50 people SaaS business and let’s discuss about basic and important ways to get the most out of your content marketing efforts.

Shall we?

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12 Jan 2015

How Should You Evaluate B2B Content’s Quality?

How Should You Evaluate B2B Content’s Quality?
Today, most people see the value in content marketing. That’s why more and more businesses want to get into it, by creating content, mainly blog posts.

As we enter 2015, it will become increasingly harder to cut through the noise, especially in crowded and competitive industries, like digital marketing.

This is great news for us who publish quality content, because it will make us focus on the effective channels with meaningful discussions, while avoiding the crowded ones.

“Quality” is one of the topics I can get pretty emotional, because I can’t stand anything that is done halfheartedly and with a “bored” attitude. Whatever work I am involved in, I want it to be top-notch, even at my own expense sometimes.

If it doesn’t meet my quality criteria for any reason, it gets “on hold” or even permanently trashed.

You should be able to do the same, without the slightest remorse.

Note: The only exception is when you test a minimum viable product – a totally different