27 Apr 2016

How To Activate Your SaaS Users

How To Activate Your SaaS Users

Activating users is of paramount importance for every non-enterprise SaaS. Enterprise SaaS have unique challenges and processes and (re)activation is different.

If you are a self-served or light touch SaaS, read on because in order to scale acquisition and beat the competition, you will need to have a solid activation process.

In this article we will first see what’s activation, why is it important and how to strategically do it. On part 2 that will come out in 2 weeks, we will get more tactical and see the best ways to activate your free trials (or free accounts if you have a freemium plan).

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19 Jan 2016

Proven Growth Hacking Strategies for B2B SaaS: The Definitive Guide

Proven Growth Hacking Strategies for B2B SaaS: The Definitive Guide

Recently I answered a very interesting question on Quora, which inspired me to write this blog post. I have talked in the past about actionable growth hacking tactics and the 2 phases of growth hacking, but not about some core, proven growth hacking strategies, specifically for B2B SaaS.

Most people focus mainly on acquisition when they talk about growth and this makes sense in a way. You can mainly grow by going offense (acquisition), instead of defense (retention/expansion).

However, this should not come at the expense of your current customers. It is easier and cheaper to keep and expand with an existing customer than getting a new one. Please remember this throughout the article.

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24 Nov 2015

Alex Berman Interview: Growing InspireBeats From Lead Generation SaaS to Agency

Alex Berman Interview: Growing InspireBeats From Lead Generation SaaS to Agency

Today in this post, I interview Alex Berman, Chief Marketing Sumo at InspireBeats, which was a lead generation SaaS turned into a (lead generation) agency.

After my previous post on cold email outreach, Alex tweeted it, we talked a bit and we decided it would be nice to have him share with WeeklyGrowth’s readers a few pro tips he learned from his journey.

Without further ado, let’s dive into the interview!

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29 Sep 2015

5 Actionable Growth Hacks For B2B SaaS [Infographic]

5 Actionable Growth Hacks For B2B SaaS [Infographic]

There have been a ton of posts on growth hacks and I have wasted a lot of time reading and later skimming through them. I was frustrated with the low quality, clickbait and downright useless posts, which regurgitated cookie-cutter tactics like “do retargeting”.

Like it’s so simple…

Anyway, enough with the rant. I think the SaaS world could use a short and to the point post with 5 truly actionable growth hacks for B2B SaaS that can be used in a day or less. So, I created a quick infographic with 5 little known growth hacks.

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08 Sep 2015

The 2 Different Phases of Growth Hacking

The 2 Different Phases of Growth Hacking

Recently with the rise of tech startups and the ever increasing capital available for funding, the term growth hacking has become quite a trend.

Google Trends for the term "Growth Hacking"
Google Trends for the term “Growth Hacking”

Some people are skeptical with the term, others embrace it and others are looking for their unicorn growth hacker who will make it rain users!

Now, I am a “growth hacker” myself at a fairly established software startup, with both a SaaS product and a deployed enterprise one, but I consider myself a growth marketer.

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