08 Jun 2016

Where, How and When to Hire a B2B Content Writer

Where, How and When to Hire a B2B Content Writer

If you have ever been in a business outside of the marketing industry that’s engaging in content marketing, I am sure you feel the frustration…

When you are in B2B, finding writers for your blog is neither an easy task nor too hard. However, when you are trying to find writers to create content that’s 10x times better than what’s out there, that’s really tough!

Why?

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24 May 2016

Marketing & Growth Strategies For B2B SaaS

Marketing & Growth Strategies For B2B SaaS

Having a documented marketing strategy is beneficial in many ways, even for young and small startups…

When you get to write down what’s on your mind, issues might arise or potential ideas and tweaks that you hadn’t thought before.

More importantly, once it’s documented, you have something to be accountable for and your employees know what’s the goal.

In this post we will see some marketing strategies, which ones to use at which stage of your SaaS and which ones should be in the core of your master strategy.

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27 Apr 2016

How To Activate Your SaaS Users

How To Activate Your SaaS Users

Activating users is of paramount importance for every non-enterprise SaaS. Enterprise SaaS have unique challenges and processes and (re)activation is different.

If you are a self-served or light touch SaaS, read on because in order to scale acquisition and beat the competition, you will need to have a solid activation process.

In this article we will first see what’s activation, why is it important and how to strategically do it. On part 2 that will come out in 2 weeks, we will get more tactical and see the best ways to activate your free trials (or free accounts if you have a freemium plan).

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13 Apr 2016

The State of Social Media in 2016 for B2B

The State of Social Media in 2016 for B2B

After the recent hype with Snapchat, I decided to write a blog post on the state of social media in 2016, but from the B2B perspective.

Mainly because everyone is like “You have to get on Snapchat NOW!” and the true answer to that is “Not necessarily“. The important social media channels in B2B are different than those in B2C, but few seem to clarify this…

As always, this article is based on real life experiences, both mine and from other marketers in the field.

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15 Mar 2016

Analyst Relations: Best Practices and Strategic Planning

Analyst Relations: Best Practices and Strategic Planning

I have been engaging in analyst relations for the past couple of months, after a thread I read on GH. Before I started, I tried to learn the best practices via Google Searching, but I couldn’t find anything practical.

So, I decided to write an introduction to Analyst Relations (AR) specifically for software companies targeting enterprises. This article should help you create a strategic plan, prioritize the right firms and follow the best practices to maximize your chances of success.

If you are not targeting enterprises, this article won’t be applicable to you, so you can stop reading right now.

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01 Mar 2016

20 Marketers & Founders Share Their Best B2B Marketing Strategy

20 Marketers & Founders Share Their Best B2B Marketing Strategy

What is your best B2B Marketing strategy that works virtually every time and why?

This is a great question that the experts can answer. Popular marketers and founders who have been there and done it. Men and women who live and breathe business and marketing. That’s why we browsed the web and looked for answers, from the right people.

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18 Feb 2016

SEO Fundamentals Startup Founders Need To Know

SEO Fundamentals Startup Founders Need To Know

In this article, I will tell you everything you need to know as a founder about SEO. Let’s start with the foundation.

SEO’s high prioritization as a marketing strategy has been reduced over the years, but it’s still very important for businesses, SaaS or other, which already have some authority.

For most medium businesses, SEO (or rather organic traffic) can provide 30-70% of their new monthly customers.

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02 Feb 2016

Successful Content Marketing for B2B SaaS

Successful Content Marketing for B2B SaaS

I have never seen content marketing fail in terms of ROI, branding and thought leadership, given enough time and being done consistently. Even mediocre attempts can work pretty well.

There are a ton of content marketing strategies and tactics, both advanced and basic ones. To keep things simple in this post, let’s assume you are a 20-50 people SaaS business and let’s discuss about basic and important ways to get the most out of your content marketing efforts.

Shall we?

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