Recently I answered a very interesting question on Quora, which inspired me to write this blog post. I have talked in the past about actionable growth hacking tactics and the 2 phases of growth hacking, but not about some core, proven growth hacking strategies, specifically for B2B SaaS.
Most people focus mainly on acquisition when they talk about growth and this makes sense in a way. You can mainly grow by going offense (acquisition), instead of defense (retention/expansion).
However, this should not come at the expense of your current customers. It is easier and cheaper to keep and expand with an existing customer than getting a new one. Please remember this throughout the article.