19 Jan 2016

Proven Growth Hacking Strategies for B2B SaaS: The Definitive Guide

Proven Growth Hacking Strategies for B2B SaaS: The Definitive Guide

Recently I answered a very interesting question on Quora, which inspired me to write this blog post. I have talked in the past about actionable growth hacking tactics and the 2 phases of growth hacking, but not about some core, proven growth hacking strategies, specifically for B2B SaaS.

Most people focus mainly on acquisition when they talk about growth and this makes sense in a way. You can mainly grow by going offense (acquisition), instead of defense (retention/expansion).

However, this should not come at the expense of your current customers. It is easier and cheaper to keep and expand with an existing customer than getting a new one. Please remember this throughout the article.

Read More

22 Dec 2015

11 Lessons I Wish My Younger Marketer Self Knew

11 Lessons I Wish My Younger Marketer Self Knew

When we all start out in our professional life, things can looks pretty hard. No connections, no experience and not a clue what’s the best thing to do.

In this post I share 11 lessons I learned the hard way in my past 3-4 marketing years, full of 12-15 hours workdays and I wish I could share with my younger self. Hopefully, it will help at least one junior and ambitious marketer.

Read More

24 Nov 2015

Alex Berman Interview: Growing InspireBeats From Lead Generation SaaS to Agency

Alex Berman Interview: Growing InspireBeats From Lead Generation SaaS to Agency

Today in this post, I interview Alex Berman, Chief Marketing Sumo at InspireBeats, which was a lead generation SaaS turned into a (lead generation) agency.

After my previous post on cold email outreach, Alex tweeted it, we talked a bit and we decided it would be nice to have him share with WeeklyGrowth’s readers a few pro tips he learned from his journey.

Without further ado, let’s dive into the interview!

Read More

29 Sep 2015

5 Actionable Growth Hacks For B2B SaaS [Infographic]

5 Actionable Growth Hacks For B2B SaaS [Infographic]

There have been a ton of posts on growth hacks and I have wasted a lot of time reading and later skimming through them. I was frustrated with the low quality, clickbait and downright useless posts, which regurgitated cookie-cutter tactics like “do retargeting”.

Like it’s so simple…

Anyway, enough with the rant. I think the SaaS world could use a short and to the point post with 5 truly actionable growth hacks for B2B SaaS that can be used in a day or less. So, I created a quick infographic with 5 little known growth hacks.

Read More

24 Sep 2015

SaaS: Freemium or Free Trial? (Complete Guide)

SaaS: Freemium or Free Trial? (Complete Guide)

This question is among the most important decisions to make for a SaaS and should not be taken lightly.

At first glance it might seem like a trivial question, but with a little digging you will see how it can tremendously shape your marketing, brand and even your very business…

Let’s start with the definitions (if you are familiar with them, jump straight to the breakdown)

Read More

15 Sep 2015

CTR as a KPI: a Dangerous Proposition (with examples)

CTR as a KPI: a Dangerous Proposition (with examples)

ClickThrough Rate: at surface it looks promising, but if you dig deeper, it turns out it’s the worst KPI to track.

As you know, in the modern digital era we can track virtually anything. This fact alone has a benefit that everything is trackable and everyone “accountable”, but on the same hand it gives us so many elements to track (Key Performance Indicators – KPIs), that one might find hard deciding on what they should track.

I had been a victim of this, tracking vanity metrics like CTR, which are appealing to marketers, but not indicative of ROI.

In this post I am going to show you some pitfalls, how to counter them and the role of ad pricing, with examples.

Read More

08 Sep 2015

The 2 Different Phases of Growth Hacking

The 2 Different Phases of Growth Hacking

Recently with the rise of tech startups and the ever increasing capital available for funding, the term growth hacking has become quite a trend.

Google Trends for the term "Growth Hacking"
Google Trends for the term “Growth Hacking”

Some people are skeptical with the term, others embrace it and others are looking for their unicorn growth hacker who will make it rain users!

Now, I am a “growth hacker” myself at a fairly established software startup, with both a SaaS product and a deployed enterprise one, but I consider myself a growth marketer.

Read More

12 Jan 2015

How Should You Evaluate B2B Content’s Quality?

How Should You Evaluate B2B Content’s Quality?
Today, most people see the value in content marketing. That’s why more and more businesses want to get into it, by creating content, mainly blog posts.

As we enter 2015, it will become increasingly harder to cut through the noise, especially in crowded and competitive industries, like digital marketing.

This is great news for us who publish quality content, because it will make us focus on the effective channels with meaningful discussions, while avoiding the crowded ones.

“Quality” is one of the topics I can get pretty emotional, because I can’t stand anything that is done halfheartedly and with a “bored” attitude. Whatever work I am involved in, I want it to be top-notch, even at my own expense sometimes.

If it doesn’t meet my quality criteria for any reason, it gets “on hold” or even permanently trashed.

You should be able to do the same, without the slightest remorse.

Note: The only exception is when you test a minimum viable product – a totally different scenario.

I digress… let’s learn how to level up our content!
Read More