Hey everyone, my schedule has been pretty tight the past months, so from now on I will be writing a monthly blog post instead of a biweekly one.
I believe that Google Adwords is something that every business has to figure out how to make it work for them.
The cost for some keywords can be extremely high and it will keep going higher and higher, because that’s the nature of paid advertising.
If we take this into account, you want to start as early as possible and make it profitable, so your account has both historical data and a healthy track record.
In this article, I want to share with you some tips that I have been using to reduce Adwords’ cost per acquisition in the Adwords level (not landing page optimization etc).