13 Apr 2016

The State of Social Media in 2016 for B2B

The State of Social Media in 2016 for B2B

After the recent hype with Snapchat, I decided to write a blog post on the state of social media in 2016, but from the B2B perspective.

Mainly because everyone is like “You have to get on Snapchat NOW!” and the true answer to that is “Not necessarily“. The important social media channels in B2B are different than those in B2C, but few¬†seem to clarify this…

As always, this article is based on real life experiences, both mine and from other marketers in the field.

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25 Aug 2014

2 Facebook News Feed Changes and How They Impact Us

2 Facebook News Feed Changes and How They Impact Us

Yesterday, on 25 of August 2014, Facebook Newsroom announced 2 important changes on their Facebook News Feed algorithm.

Striving to give Facebook users the content that will be more appealing and engaging to them, they have taken into account the various reports submitted by users and came up with the 2 following changes:

1) Punishing Click-Baiting Content/Headlines

2) Boosting the reach of links shared in the link format

In my opinion the second change is the most important.

Anyway, let’s dive into these changes and see what do they really mean, shall we?
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