01 Mar 2016

20 Marketers & Founders Share Their Best B2B Marketing Strategy

20 Marketers & Founders Share Their Best B2B Marketing Strategy

What is your best B2B Marketing strategy that works virtually every time and why?

This is a great question that the experts can answer. Popular marketers and founders who have been there and done it. Men and women who live and breathe business and marketing. That’s why we browsed the web and looked for answers, from the right people.

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12 Jan 2015

How Should You Evaluate B2B Content’s Quality?

How Should You Evaluate B2B Content’s Quality?
Today, most people see the value in content marketing. That’s why more and more businesses want to get into it, by creating content, mainly blog posts.

As we enter 2015, it will become increasingly harder to cut through the noise, especially in crowded and competitive industries, like digital marketing.

This is great news for us who publish quality content, because it will make us focus on the effective channels with meaningful discussions, while avoiding the crowded ones.

“Quality” is one of the topics I can get pretty emotional, because I can’t stand anything that is done halfheartedly and with a “bored” attitude. Whatever work I am involved in, I want it to be top-notch, even at my own expense sometimes.

If it doesn’t meet my quality criteria for any reason, it gets “on hold” or even permanently trashed.

You should be able to do the same, without the slightest remorse.

Note: The only exception is when you test a minimum viable product – a totally different scenario.

I digress… let’s learn how to level up our content!
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15 Sep 2014

7 Common Content Marketing Mistakes and How to Avoid Them

7 Common Content Marketing Mistakes and How to Avoid Them

Everyone is going bananas since 2013 with content marketing. If you look at Google Trends there is an increasing interest over time, especially since 2013. I am going to cover only the digital aspect of Content Marketing (there is offline too).

Unfortunately, most people just rush into it, without even knowing what it is. Surveys have shown time and again that at least half of the businesses that are doing content marketing, are not quite sure of their results.

Here are the 7 common mistakes that lead up to this situation:
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12 Jul 2014

How to Create Engaging Content for “Boring” Industries

How to Create Engaging Content for “Boring” Industries

Let’s be honest here, there are industries which are “sexy” and you can’t decide what to publish first, but there are also industries, that are less interesting…

Since you are reading this, I will assume you are in the latter. Hey, there is nothing wrong with that. Actually these industries are usually the most profitable!

So, you have probably heard about content marketing, you want to include it in your marketing plan, but you have no idea how to do it.
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