27 Apr 2016

How To Activate Your SaaS Users

How To Activate Your SaaS Users

Activating users is of paramount importance for every non-enterprise SaaS. Enterprise SaaS have unique challenges and processes and (re)activation is different.

If you are a self-served or light touch SaaS, read on because in order to scale acquisition and beat the competition, you will need to have a solid activation process.

In this article we will first see what’s activation,¬†why is it important and how to strategically do it. On part 2 that will come out in 2 weeks, we will get more tactical and see the best ways to activate your free trials (or free accounts if you have a freemium plan).

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08 Sep 2015

The 2 Different Phases of Growth Hacking

The 2 Different Phases of Growth Hacking

Recently with the rise of tech startups and the ever increasing capital available for funding, the term growth hacking has become quite a trend.

Google Trends for the term "Growth Hacking"
Google Trends for the term “Growth Hacking”

Some people are skeptical with the term, others embrace it and others are looking for their unicorn growth hacker who will make it rain users!

Now, I am a “growth hacker” myself at a fairly established software startup, with both a SaaS product and a deployed enterprise one, but I consider myself a growth marketer.

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