21 Jun 2016

The Most Important Key Metric For SaaS

by Alex Chaidaroglou | with 4 Comments | in Analytics

I am sure that you are thinking that having a single major metric for your SaaS sounds ludicrous. And it does; at first. But, let me explain.

As a founder or VP, you need to have one or two key metrics that just by looking at them, you can gauge your performance in any given time/month. However, different SaaS business models need a different major KPI.

Below, I will describe the most popular SaaS business models and the most important key metric they need to monitor frequently, as well as the reasons for choosing each of those metrics.

Let me explain first why having such a metric and monitoring it daily is so crucial.

08 Jun 2016

Where, How and When to Hire a B2B Content Writer

by Alex Chaidaroglou | with 2 Comments | in Content Marketing

If you have ever been in a business outside of the marketing industry that’s engaging in content marketing, I am sure you feel the frustration…

When you are in B2B, finding writers for your blog is neither an easy task nor too hard. However, when you are trying to find writers to create content that’s 10x times better than what’s out there, that’s really tough!

Why?

24 May 2016

Marketing & Growth Strategies For B2B SaaS

by Alex Chaidaroglou | with 0 Comment | in Strategy

Having a documented marketing strategy is beneficial in many ways, even for young and small startups…

When you get to write down what’s on your mind, issues might arise or potential ideas and tweaks that you hadn’t thought before.

More importantly, once it’s documented, you have something to be accountable for and your employees know what’s the goal.

In this post we will see some marketing strategies, which ones to use at which stage of your SaaS and which ones should be in the core of your master strategy.

11 May 2016

The Best Ways To Engage Your SaaS Free Trials

by Alex Chaidaroglou | with 0 Comment | in Growth Hacking

After my previous post on user activation in SaaS, this could be considered the 2nd part of it.

Once, you know what you want your users to achieve, you can communicate and push them towards that goal through various means.

In this post we will explore the best ways to engage your new free trials for your SaaS.

27 Apr 2016

How To Activate Your SaaS Users

by Alex Chaidaroglou | with 0 Comment | in Growth Hacking

Activating users is of paramount importance for every non-enterprise SaaS. Enterprise SaaS have unique challenges and processes and (re)activation is different.

If you are a self-served or light touch SaaS, read on because in order to scale acquisition and beat the competition, you will need to have a solid activation process.

In this article we will first see what’s activation, why is it important and how to strategically do it. On part 2 that will come out in 2 weeks, we will get more tactical and see the best ways to activate your free trials (or free accounts if you have a freemium plan).

30 Mar 2016

How To Use Webinars To Grow Your B2B SaaS

by Alex Chaidaroglou | with 0 Comment | in Growth Hacking

Webinars are the closest thing you will find to a Swiss knife for marketing.

Depending on how you execute them, they can be used for awareness, lead generation, acquisition, product adoption, training, up selling (your services or higher plans) and thought leadership.

15 Mar 2016

Analyst Relations: Best Practices and Strategic Planning

by Alex Chaidaroglou | with 0 Comment | in Strategy

I have been engaging in analyst relations for the past couple of months, after a thread I read on GH. Before I started, I tried to learn the best practices via Google Searching, but I couldn’t find anything practical.

So, I decided to write an introduction to Analyst Relations (AR) specifically for software companies targeting enterprises. This article should help you create a strategic plan, prioritize the right firms and follow the best practices to maximize your chances of success.

If you are not targeting enterprises, this article won’t be applicable to you, so you can stop reading right now.

01 Mar 2016

20 Marketers & Founders Share Their Best B2B Marketing Strategy

by Alex Chaidaroglou | with 0 Comment | in Strategy

What is your best B2B Marketing strategy that works virtually every time and why?

This is a great question that the experts can answer. Popular marketers and founders who have been there and done it. Men and women who live and breathe business and marketing. That’s why we browsed the web and looked for answers, from the right people.

18 Feb 2016

SEO Fundamentals Startup Founders Need To Know

by Alex Chaidaroglou | with 0 Comment | in Content Marketing

In this article, I will tell you everything you need to know as a founder about SEO. Let’s start with the foundation.

SEO’s high prioritization as a marketing strategy has been reduced over the years, but it’s still very important for businesses, SaaS or other, which already have some authority.

For most medium businesses, SEO (or rather organic traffic) can provide 30-70% of their new monthly customers.