07 Dec 2016

How To Get Top Content Rankings (And Translate Them Into Sales)

by Alex Chaidaroglou | with 2 Comments | in Content Marketing

Most established B2B companies engage in some form of content marketing…

As I have said in the past, unless the competition in your industry is fierce, even modest attempts at content marketing will pay off.

The results might come in various forms such as people getting to know your brand, unaffiliated leads and customers, more people searching for your brand instead of generic keywords (i.e. Searching “Salesforce” instead of “CRM“) organic traffic and more.

In this post I want to focus on the latter (organic traffic), how to get it with your content and some ways you can easily translate that into sales, by building an automated system.

09 Aug 2016

How to Create Engaging Content for “Boring” Industries

by Alex Chaidaroglou | with 0 Comment | in Content Marketing

Let’s be honest here, there are industries which are “sexy” and you can’t decide what to publish first, but there are also industries, that are less interesting…

Since you are reading this, I will assume you are in the latter. Hey, there is nothing wrong with that. Actually these industries are usually the most profitable!

So, you have probably heard about content marketing, you want to include it in your marketing plan, but you have no idea how to do it.
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05 Jul 2016

How To Use Quora As A Marketing Tool

by Alex Chaidaroglou | with 12 Comments | in Content Marketing

Do you remember Yahoo answers?

Well, Quora is a similar community made more professional and with more features.

Now, instead of getting your questions answered from random people on the Internet, you will get it from people with certain backgrounds.

Apart from the inherent value of Quora as a community, it can also be an amazing marketing tool, if done right. It has very high quality people, its questions get ranked in good positions in Google, thus driving organic traffic and it has from long tail questions to questions asking specifically about a product like yours.

08 Jun 2016

Where, How and When to Hire a B2B Content Writer

by Alex Chaidaroglou | with 2 Comments | in Content Marketing

If you have ever been in a business outside of the marketing industry that’s engaging in content marketing, I am sure you feel the frustration…

When you are in B2B, finding writers for your blog is neither an easy task nor too hard. However, when you are trying to find writers to create content that’s 10x times better than what’s out there, that’s really tough!

Why?

18 Feb 2016

SEO Fundamentals Startup Founders Need To Know

by Alex Chaidaroglou | with 0 Comment | in Content Marketing

In this article, I will tell you everything you need to know as a founder about SEO. Let’s start with the foundation.

SEO’s high prioritization as a marketing strategy has been reduced over the years, but it’s still very important for businesses, SaaS or other, which already have some authority.

For most medium businesses, SEO (or rather organic traffic) can provide 30-70% of their new monthly customers.

02 Feb 2016

Successful Content Marketing for B2B SaaS

by Alex Chaidaroglou | with 2 Comments | in Content Marketing

I have never seen content marketing fail in terms of ROI, branding and thought leadership, given enough time and being done consistently. Even mediocre attempts can work pretty well.

There are a ton of content marketing strategies and tactics, both advanced and basic ones. To keep things simple in this post, let’s assume you are a 20-50 people SaaS business and let’s discuss about basic and important ways to get the most out of your content marketing efforts.

Shall we?

12 Jan 2015

How Should You Evaluate B2B Content’s Quality?

by Alex Chaidaroglou | with 0 Comment | in Content Marketing

Today, most people see the value in content marketing. That’s why more and more businesses want to get into it, by creating content, mainly blog posts.

As we enter 2015, it will become increasingly harder to cut through the noise, especially in crowded and competitive industries, like digital marketing.

This is great news for us who publish quality content, because it will make us focus on the effective channels with meaningful discussions, while avoiding the crowded ones.

“Quality” is one of the topics I can get pretty emotional, because I can’t stand anything that is done halfheartedly and with a “bored” attitude. Whatever work I am involved in, I want it to be top-notch, even at my own expense sometimes.

If it doesn’t meet my quality criteria for any reason, it gets “on hold” or even permanently trashed.

You should be able to do the same, without the slightest remorse.

Note: The only exception is when you test a minimum viable product – a totally different scenario.

I digress… let’s learn how to level up our content!
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17 Oct 2014

What Are The Best Content Marketing Metrics?

by Alex Chaidaroglou | with 0 Comment | in Content Marketing

Competition is fierce in the world of content and to get the most from your marketing efforts you need to constantly measure your progress and optimize your strategy. Without cold, hard data you can’t pinpoint what’s working and – more importantly – what needs changing.

But with so much data available, one of the toughest questions content marketers face is which metrics are the most important?

A comprehensive answer depends on your specific goals, but today we’re looking at the key metrics you should measure for just about any content strategy. At some point you will probably have to dig a little deeper into data, but these are the core metrics you want to get started with.
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27 Sep 2014

Is “Thin Content” The New Google Update?

by Alex Chaidaroglou | with 0 Comment | in Content Marketing

I don’t know if you have heard about it but the past week or so, of writing this (23 Of September), numerous sites have started getting the manual penalty of “thin content“. Many speculate that it might be the anticipated Google algorithmic update. In fact it makes sense, because these penalties started in great scale, about a week ago and still going strong.

One could argue that it would be very hard for all these actions to be taken manually at such a grand scale. What is more probable is that Google tweaked something in its algorithm, sent signals of red flags and then a real person had a glance at the website, before handing it the manual spam action.

Update: I wrote this article on 23 of September, published it on 27 and 2 days ago Search Engine Land confirmed the news, that it is a Panda update.

Let’s dive into it, shall we?
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15 Sep 2014

7 Common Content Marketing Mistakes and How to Avoid Them

by Alex Chaidaroglou | with 2 Comments | in Content Marketing

Everyone is going bananas since 2013 with content marketing. If you look at Google Trends there is an increasing interest over time, especially since 2013. I am going to cover only the digital aspect of Content Marketing (there is offline too).

Unfortunately, most people just rush into it, without even knowing what it is. Surveys have shown time and again that at least half of the businesses that are doing content marketing, are not quite sure of their results.

Here are the 7 common mistakes that lead up to this situation:
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