Most established B2B companies engage in some form of content marketing…
As I have said in the past, unless the competition in your industry is fierce, even modest attempts at content marketing will pay off.
The results might come in various forms such as people getting to know your brand, unaffiliated leads and customers, more people searching for your brand instead of generic keywords (i.e. Searching “Salesforce” instead of “CRM“) organic traffic and more.
In this post I want to focus on the latter (organic traffic), how to get it with your content and some ways you can easily translate that into sales, by building an automated system.