25 Jan 2017

Interview With David Cacik – Head of Marketing at LiveAgent

by Alex Chaidaroglou | with 0 Comment | in Growth Hacking

A few weeks ago I had the delight to talk with David Cacik, Head of Marketing at the bootstrapped helpdesk software LiveAgent, who is also a WeeklyGrowth reader.

He had some very interesting insights to share, which we thought would be very interesting to WeeklyGrowth’s readers. So, we decided to do an interview, where David will cover topics like:

How to decide on which competitors’ brands to bid on
Pros & cons of being in a highly competitive market
Bootstrap vs funded SaaS
Tweaking and trying different pricing strategies

And more. Regardless if you are into SaaS or simply digital marketing, I am sure you will find many gold nuggets in this interview, just how I did.

Without further ado, let’s get to it!

11 May 2016

The Best Ways To Engage Your SaaS Free Trials

by Alex Chaidaroglou | with 0 Comment | in Growth Hacking

After my previous post on user activation in SaaS, this could be considered the 2nd part of it.

Once, you know what you want your users to achieve, you can communicate and push them towards that goal through various means.

In this post we will explore the best ways to engage your new free trials for your SaaS.

27 Apr 2016

How To Activate Your SaaS Users

by Alex Chaidaroglou | with 0 Comment | in Growth Hacking

Activating users is of paramount importance for every non-enterprise SaaS. Enterprise SaaS have unique challenges and processes and (re)activation is different.

If you are a self-served or light touch SaaS, read on because in order to scale acquisition and beat the competition, you will need to have a solid activation process.

In this article we will first see what’s activation, why is it important and how to strategically do it. On part 2 that will come out in 2 weeks, we will get more tactical and see the best ways to activate your free trials (or free accounts if you have a freemium plan).

30 Mar 2016

How To Use Webinars To Grow Your B2B SaaS

by Alex Chaidaroglou | with 0 Comment | in Growth Hacking

Webinars are the closest thing you will find to a Swiss knife for marketing.

Depending on how you execute them, they can be used for awareness, lead generation, acquisition, product adoption, training, up selling (your services or higher plans) and thought leadership.

19 Jan 2016

Proven Growth Hacking Strategies for B2B SaaS: The Definitive Guide

by Alex Chaidaroglou | with 0 Comment | in Growth Hacking

Recently I answered a very interesting question on Quora, which inspired me to write this blog post. I have talked in the past about actionable growth hacking tactics and the 2 phases of growth hacking, but not about some core, proven growth hacking strategies, specifically for B2B SaaS.

Most people focus mainly on acquisition when they talk about growth and this makes sense in a way. You can mainly grow by going offense (acquisition), instead of defense (retention/expansion).

However, this should not come at the expense of your current customers. It is easier and cheaper to keep and expand with an existing customer than getting a new one. Please remember this throughout the article.

24 Nov 2015

Alex Berman Interview: Growing InspireBeats From Lead Generation SaaS to Agency

by Alex Chaidaroglou | with 0 Comment | in Growth Hacking

Today in this post, I interview Alex Berman, Chief Marketing Sumo at InspireBeats, which was a lead generation SaaS turned into a (lead generation) agency.

After my previous post on cold email outreach, Alex tweeted it, we talked a bit and we decided it would be nice to have him share with WeeklyGrowth’s readers a few pro tips he learned from his journey.

Without further ado, let’s dive into the interview!

29 Sep 2015

5 Actionable Growth Hacks For B2B SaaS [Infographic]

by Alex Chaidaroglou | with 0 Comment | in Growth Hacking

There have been a ton of posts on growth hacks and I have wasted a lot of time reading and later skimming through them. I was frustrated with the low quality, clickbait and downright useless posts, which regurgitated cookie-cutter tactics like “do retargeting”.

Like it’s so simple…

Anyway, enough with the rant. I think the SaaS world could use a short and to the point post with 5 truly actionable growth hacks for B2B SaaS that can be used in a day or less. So, I created a quick infographic with 5 little known growth hacks.

08 Sep 2015

The 2 Different Phases of Growth Hacking

by Alex Chaidaroglou | with 0 Comment | in Growth Hacking

Recently with the rise of tech startups and the ever increasing capital available for funding, the term growth hacking has become quite a trend.

Google Trends for the term "Growth Hacking" — Google Trends for the term “Growth Hacking”

Some people are skeptical with the term, others embrace it and others are looking for their unicorn growth hacker who will make it rain users!

Now, I am a “growth hacker” myself at a fairly established software startup, with both a SaaS product and a deployed enterprise one, but I consider myself a growth marketer.