I have never seen content marketing fail in terms of ROI, branding and thought leadership, given enough time and being done consistently. Even mediocre attempts can work pretty well.
There are a ton of content marketing strategies and tactics, both advanced and basic ones. To keep things simple in this post, let’s assume you are a 20-50 people SaaS business and let’s discuss about basic and important ways to get the most out of your content marketing efforts.
Shall we?
Recently I answered a very interesting question on Quora, which inspired me to write this blog post. I have talked in the past about actionable growth hacking tactics and the 2 phases of growth hacking, but not about some core, proven growth hacking strategies, specifically for B2B SaaS.
Most people focus mainly on acquisition when they talk about growth and this makes sense in a way. You can mainly grow by going offense (acquisition), instead of defense (retention/expansion).
However, this should not come at the expense of your current customers. It is easier and cheaper to keep and expand with an existing customer than getting a new one. Please remember this throughout the article.
When we all start out in our professional life, things can looks pretty hard. No connections, no experience and not a clue what’s the best thing to do.
In this post I share 11 lessons I learned the hard way in my past 3-4 marketing years, full of 12-15 hours workdays and I wish I could share with my younger self. Hopefully, it will help at least one junior and ambitious marketer.
Let me start by getting something out of the way right here and now:
*EVERY metric looked in isolation is a vanity metric*
Think about that… 300% increase in signups, 50% increase in traffic, 10% increase in MRR….
All these mean nothing unless you give them context and compare them to other data.
Today in this post, I interview Alex Berman, Chief Marketing Sumo at InspireBeats, which was a lead generation SaaS turned into a (lead generation) agency.
After my previous post on cold email outreach, Alex tweeted it, we talked a bit and we decided it would be nice to have him share with WeeklyGrowth’s readers a few pro tips he learned from his journey.
Without further ado, let’s dive into the interview!
It’s pretty common to tout inbound marketing as a great channel for growth (especially for B2B SaaS) because of its ROI, but we rarely talk about cold email outreach.
This is a tough nut to crack, but fear not, because my emails receive on average an over 50% response rate and I will tell you everything I have learned over the years.
![5 Actionable Growth Hacks For B2B SaaS [Infographic]](https://weeklygrowth.com/wp-content/uploads/2015/09/5-actionable-growth-hacks-for-b2b-saas.png)
There have been a ton of posts on growth hacks and I have wasted a lot of time reading and later skimming through them. I was frustrated with the low quality, clickbait and downright useless posts, which regurgitated cookie-cutter tactics like “do retargeting”.
Like it’s so simple…
Anyway, enough with the rant. I think the SaaS world could use a short and to the point post with 5 truly actionable growth hacks for B2B SaaS that can be used in a day or less. So, I created a quick infographic with 5 little known growth hacks.
This question is among the most important decisions to make for a SaaS and should not be taken lightly.
At first glance it might seem like a trivial question, but with a little digging you will see how it can tremendously shape your marketing, brand and even your very business…
Let’s start with the definitions (if you are familiar with them, jump straight to the breakdown)
ClickThrough Rate: at surface it looks promising, but if you dig deeper, it turns out it’s the worst KPI to track.
As you know, in the modern digital era we can track virtually anything. This fact alone has a benefit that everything is trackable and everyone “accountable”, but on the same hand it gives us so many elements to track (Key Performance Indicators – KPIs), that one might find hard deciding on what they should track.
I had been a victim of this, tracking vanity metrics like CTR, which are appealing to marketers, but not indicative of ROI.
In this post I am going to show you some pitfalls, how to counter them and the role of ad pricing, with examples.
Recently with the rise of tech startups and the ever increasing capital available for funding, the term growth hacking has become quite a trend.
Some people are skeptical with the term, others embrace it and others are looking for their unicorn growth hacker who will make it rain users!
Now, I am a “growth hacker” myself at a fairly established software startup, with both a SaaS product and a deployed enterprise one, but I consider myself a growth marketer.
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