28 Mar 2017

Simple Tips To Vastly Improve Your Retargeting Campaigns

by Alex Chaidaroglou | with 0 Comment | in Paid Acquisition

Virtually every business with an online presence has run retargeting ads at some point.

These are the ads that once you visit a site, they keep following you around the web, from Facebook to various other online sites.

What most businesses get wrong is that they are treating every visitor the same way. This means that regardless if you visited 1 page or 10, stayed on a page for 1 second or 5 minutes, purchased or not, you will be retargeted the same way and you will see the same ads as everyone else.

27 Oct 2016

Adwords Cost Per Acquisition: Smart Ways To Reduce It

by Alex Chaidaroglou | with 4 Comments | in Paid Acquisition

Hey everyone, my schedule has been pretty tight the past months, so from now on I will be writing a monthly blog post instead of a biweekly one.

I believe that Google Adwords is something that every business has to figure out how to make it work for them.

The cost for some keywords can be extremely high and it will keep going higher and higher, because that’s the nature of paid advertising.

If we take this into account, you want to start as early as possible and make it profitable, so your account has both historical data and a healthy track record.

In this article, I want to share with you some tips that I have been using to reduce Adwords’ cost per acquisition in the Adwords level (not landing page optimization etc).

20 Jul 2016

The Best Paid Acquisition Channels For B2B SaaS

by Alex Chaidaroglou | with 3 Comments | in Paid Acquisition

Traffic sources and acquisition channels are one of a marketer’s best kept secrets.

There are many tools out there to uncover your competitor’s PPC channels and advertisements, but they are not 100% accurate and they don’t tell you which ad was a success and which wasn’t.

Of course for every industry the exact advertising mediums might vary, but below I will list some channels that usually work for B2B SaaS.