08 Sep 2016

How To Get A Modern Design For Your Startup On A Budget

How To Get A Modern Design For Your Startup On A Budget

Hey everyone, I hope you had a great vacation! This article came a week late due to lack of time.

So, if you have done any qualitative analysis (aka watching how visitors interact with your website) you will have seen that most people have a quick overall look, maybe spend a couple minutes on something that catches their attention and then they either sign up or leave.

What this tells us is that at least in the SaaS industry, people mostly look at the overall “feel” of the company and if it presses their buttons they sign up. If not, they bounce.

Of course you have to pay attention to everything, but you don’t have to micro-manage every little detail of your site, because the vast majority of your visitors won’t see it.

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02 Aug 2016

Customer Development Process: Get Started Guide

Customer Development Process: Get Started Guide

Something you probably don’t know about me is that I have tried launching a B2B SaaS some time ago and I am currently working with the team on getting another one off the ground.

In my first attempt, I googled various terms on “how to get started” and this SaaStr article along with Alex’s take on customer development caught my attention. Once I knew what customer development was and tried it, I became a fan of it for life…

To both of my endeavors customer development has been crucial in shaping everything.

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24 May 2016

Marketing & Growth Strategies For B2B SaaS

Marketing & Growth Strategies For B2B SaaS

Having a documented marketing strategy is beneficial in many ways, even for young and small startups…

When you get to write down what’s on your mind, issues might arise or potential ideas and tweaks that you hadn’t thought before.

More importantly, once it’s documented, you have something to be accountable for and your employees know what’s the goal.

In this post we will see some marketing strategies, which ones to use at which stage of your SaaS and which ones should be in the core of your master strategy.

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15 Mar 2016

Analyst Relations: Best Practices and Strategic Planning

Analyst Relations: Best Practices and Strategic Planning

I have been engaging in analyst relations for the past couple of months, after a thread I read on GH. Before I started, I tried to learn the best practices via Google Searching, but I couldn’t find anything practical.

So, I decided to write an introduction to Analyst Relations (AR) specifically for software companies targeting enterprises. This article should help you create a strategic plan, prioritize the right firms and follow the best practices to maximize your chances of success.

If you are not targeting enterprises, this article won’t be applicable to you, so you can stop reading right now.

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01 Mar 2016

20 Marketers & Founders Share Their Best B2B Marketing Strategy

20 Marketers & Founders Share Their Best B2B Marketing Strategy

What is your best B2B Marketing strategy that works virtually every time and why?

This is a great question that the experts can answer. Popular marketers and founders who have been there and done it. Men and women who live and breathe business and marketing. That’s why we browsed the web and looked for answers, from the right people.

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22 Dec 2015

11 Lessons I Wish My Younger Marketer Self Knew

11 Lessons I Wish My Younger Marketer Self Knew

When we all start out in our professional life, things can looks pretty hard. No connections, no experience and not a clue what’s the best thing to do.

In this post I share 11 lessons I learned the hard way in my past 3-4 marketing years, full of 12-15 hours workdays and I wish I could share with my younger self. Hopefully, it will help at least one junior and ambitious marketer.

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24 Sep 2015

SaaS: Freemium or Free Trial? (Complete Guide)

SaaS: Freemium or Free Trial? (Complete Guide)

This question is among the most important decisions to make for a SaaS and should not be taken lightly.

At first glance it might seem like a trivial question, but with a little digging you will see how it can tremendously shape your marketing, brand and even your very business…

Let’s start with the definitions (if you are familiar with them, jump straight to the breakdown)

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