After my previous post on user activation in SaaS, this could be considered the 2nd part of it.
Once, you know what you want your users to achieve, you can communicate and push them towards that goal through various means.
In this post we will explore the best ways to engage your new free trials for your SaaS.
Activating users is of paramount importance for every non-enterprise SaaS. Enterprise SaaS have unique challenges and processes and (re)activation is different.
If you are a self-served or light touch SaaS, read on because in order to scale acquisition and beat the competition, you will need to have a solid activation process.
In this article we will first see what’s activation, why is it important and how to strategically do it. On part 2 that will come out in 2 weeks, we will get more tactical and see the best ways to activate your free trials (or free accounts if you have a freemium plan).