28 Mar 2017

Simple Tips To Vastly Improve Your Retargeting Campaigns

Simple Tips To Vastly Improve Your Retargeting Campaigns

Virtually every business with an online presence has run retargeting ads at some point.

These are the ads that once you visit a site, they keep following you around the web, from Facebook to various other online sites.

What most businesses get wrong is that they are treating every visitor the same way. This means that regardless if you visited 1 page or 10, stayed on a page for 1 second or 5 minutes, purchased or not, you will be retargeted the same way and you will see the same ads as everyone else.

Read More

25 Jan 2017

Interview With David Cacik – Head of Marketing at LiveAgent

Interview With David Cacik – Head of Marketing at LiveAgent

A few weeks ago I had the delight to talk with David Cacik, Head of Marketing at the bootstrapped helpdesk software LiveAgent, who is also a WeeklyGrowth reader.

He had some very interesting insights to share, which we thought would be very interesting to WeeklyGrowth’s readers. So, we decided to do an interview, where David will cover topics like:

  • How to decide on which competitors’ brands to bid on
  • Pros & cons of being in a highly competitive market
  • Bootstrap vs funded SaaS
  • Tweaking and trying different pricing strategies

And more. Regardless if you are into SaaS or simply digital marketing, I am sure you will find many gold nuggets in this interview, just how I did.

Without further ado, let’s get to it!

Read More

27 Oct 2016

Adwords Cost Per Acquisition: Smart Ways To Reduce It

Adwords Cost Per Acquisition: Smart Ways To Reduce It

Hey everyone, my schedule has been pretty tight the past months, so from now on I will be writing a monthly blog post instead of a biweekly one.

I believe that Google Adwords is something that every business has to figure out how to make it work for them.

The cost for some keywords can be extremely high and it will keep going higher and higher, because that’s the nature of paid advertising.

If we take this into account, you want to start as early as possible and make it profitable, so your account has both historical data and a healthy track record.

In this article, I want to share with you some tips that I have been using to reduce Adwords’ cost per acquisition in the Adwords level (not landing page optimization etc).

Read More

08 Sep 2016

How To Get A Modern Design For Your Startup On A Budget

How To Get A Modern Design For Your Startup On A Budget

Hey everyone, I hope you had a great vacation! This article came a week late due to lack of time.

So, if you have done any qualitative analysis (aka watching how visitors interact with your website) you will have seen that most people have a quick overall look, maybe spend a couple minutes on something that catches their attention and then they either sign up or leave.

What this tells us is that at least in the SaaS industry, people mostly look at the overall “feel” of the company and if it presses their buttons they sign up. If not, they bounce.

Of course you have to pay attention to everything, but you don’t have to micro-manage every little detail of your site, because the vast majority of your visitors won’t see it.

Read More

09 Aug 2016

How to Create Engaging Content for “Boring” Industries

How to Create Engaging Content for “Boring” Industries

Let’s be honest here, there are industries which are “sexy” and you can’t decide what to publish first, but there are also industries, that are less interesting…

Since you are reading this, I will assume you are in the latter. Hey, there is nothing wrong with that. Actually these industries are usually the most profitable!

So, you have probably heard about content marketing, you want to include it in your marketing plan, but you have no idea how to do it.
Read More

02 Aug 2016

Customer Development Process: Get Started Guide

Customer Development Process: Get Started Guide

Something you probably don’t know about me is that I have tried launching a B2B SaaS some time ago and I am currently working with the team on getting another one off the ground.

In my first attempt, I googled various terms on “how to get started” and this SaaStr article along with Alex’s take on customer development caught my attention. Once I knew what customer development was and tried it, I became a fan of it for life…

To both of my endeavors customer development has been crucial in shaping everything.

Read More

20 Jul 2016

The Best Paid Acquisition Channels For B2B SaaS

The Best Paid Acquisition Channels For B2B SaaS

Traffic sources and acquisition channels are one of a marketer’s best kept secrets.

There are many tools out there to uncover your competitor’s PPC channels and advertisements, but they are not 100% accurate and they don’t tell you which ad was a success and which wasn’t.

Of course for every industry the exact advertising mediums might vary, but below I will list some channels that usually work for B2B SaaS.

Read More

05 Jul 2016

How To Use Quora As A Marketing Tool

How To Use Quora As A Marketing Tool

Do you remember Yahoo answers?

Well, Quora is a similar community made more professional and with more features.

Now, instead of getting your questions answered from random people on the Internet, you will get it from people with certain backgrounds.

Apart from the inherent value of Quora as a community, it can also be an amazing marketing tool, if done right. It has very high quality people, its questions get ranked in good positions in Google, thus driving organic traffic and it has from long tail questions to questions asking specifically about a product like yours.

Read More

08 Jun 2016

Where, How and When to Hire a B2B Content Writer

Where, How and When to Hire a B2B Content Writer

If you have ever been in a business outside of the marketing industry that’s engaging in content marketing, I am sure you feel the frustration…

When you are in B2B, finding writers for your blog is neither an easy task nor too hard. However, when you are trying to find writers to create content that’s 10x times better than what’s out there, that’s really tough!

Why?

Read More

24 May 2016

Marketing & Growth Strategies For B2B SaaS

Marketing & Growth Strategies For B2B SaaS

Having a documented marketing strategy is beneficial in many ways, even for young and small startups…

When you get to write down what’s on your mind, issues might arise or potential ideas and tweaks that you hadn’t thought before.

More importantly, once it’s documented, you have something to be accountable for and your employees know what’s the goal.

In this post we will see some marketing strategies, which ones to use at which stage of your SaaS and which ones should be in the core of your master strategy.

Read More