After the recent hype with Snapchat, I decided to write a blog post on the state of social media in 2016, but from the B2B perspective.
Mainly because everyone is like “You have to get on Snapchat NOW!” and the true answer to that is “Not necessarily“. The important social media channels in B2B are different than those in B2C, but few seem to clarify this…
As always, this article is based on real life experiences, both mine and from other marketers in the field.
What is your best B2B Marketing strategy that works virtually every time and why?
This is a great question that the experts can answer. Popular marketers and founders who have been there and done it. Men and women who live and breathe business and marketing. That’s why we browsed the web and looked for answers, from the right people.
As we enter 2015, it will become increasingly harder to cut through the noise, especially in crowded and competitive industries, like digital marketing.
This is great news for us who publish quality content, because it will make us focus on the effective channels with meaningful discussions, while avoiding the crowded ones.
“Quality” is one of the topics I can get pretty emotional, because I can’t stand anything that is done halfheartedly and with a “bored” attitude. Whatever work I am involved in, I want it to be top-notch, even at my own expense sometimes.
If it doesn’t meet my quality criteria for any reason, it gets “on hold” or even permanently trashed.
You should be able to do the same, without the slightest remorse.
Note: The only exception is when you test a minimum viable product – a totally different scenario.
I digress… let’s learn how to level up our content!
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Everyone is going bananas since 2013 with content marketing. If you look at Google Trends there is an increasing interest over time, especially since 2013. I am going to cover only the digital aspect of Content Marketing (there is offline too).
Unfortunately, most people just rush into it, without even knowing what it is. Surveys have shown time and again that at least half of the businesses that are doing content marketing, are not quite sure of their results.
Here are the 7 common mistakes that lead up to this situation:
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