28 Mar 2017

Simple Tips To Vastly Improve Your Retargeting Campaigns

by Alex Chaidaroglou | with 0 Comment | in Paid Acquisition

Virtually every business with an online presence has run retargeting ads at some point.

These are the ads that once you visit a site, they keep following you around the web, from Facebook to various other online sites.

What most businesses get wrong is that they are treating every visitor the same way. This means that regardless if you visited 1 page or 10, stayed on a page for 1 second or 5 minutes, purchased or not, you will be retargeted the same way and you will see the same ads as everyone else.

05 Jul 2016

How To Use Quora As A Marketing Tool

by Alex Chaidaroglou | with 12 Comments | in Content Marketing

Do you remember Yahoo answers?

Well, Quora is a similar community made more professional and with more features.

Now, instead of getting your questions answered from random people on the Internet, you will get it from people with certain backgrounds.

Apart from the inherent value of Quora as a community, it can also be an amazing marketing tool, if done right. It has very high quality people, its questions get ranked in good positions in Google, thus driving organic traffic and it has from long tail questions to questions asking specifically about a product like yours.

30 Mar 2016

How To Use Webinars To Grow Your B2B SaaS

by Alex Chaidaroglou | with 0 Comment | in Growth Hacking

Webinars are the closest thing you will find to a Swiss knife for marketing.

Depending on how you execute them, they can be used for awareness, lead generation, acquisition, product adoption, training, up selling (your services or higher plans) and thought leadership.

24 Nov 2015

Alex Berman Interview: Growing InspireBeats From Lead Generation SaaS to Agency

by Alex Chaidaroglou | with 0 Comment | in Growth Hacking

Today in this post, I interview Alex Berman, Chief Marketing Sumo at InspireBeats, which was a lead generation SaaS turned into a (lead generation) agency.

After my previous post on cold email outreach, Alex tweeted it, we talked a bit and we decided it would be nice to have him share with WeeklyGrowth’s readers a few pro tips he learned from his journey.

Without further ado, let’s dive into the interview!