After my previous post on user activation in SaaS, this could be considered the 2nd part of it.
Once, you know what you want your users to achieve, you can communicate and push them towards that goal through various means.
In this post we will explore the best ways to engage your new free trials for your SaaS.
Activating users is of paramount importance for every non-enterprise SaaS. Enterprise SaaS have unique challenges and processes and (re)activation is different.
If you are a self-served or light touch SaaS, read on because in order to scale acquisition and beat the competition, you will need to have a solid activation process.
In this article we will first see what’s activation, why is it important and how to strategically do it. On part 2 that will come out in 2 weeks, we will get more tactical and see the best ways to activate your free trials (or free accounts if you have a freemium plan).
Webinars are the closest thing you will find to a Swiss knife for marketing.
Depending on how you execute them, they can be used for awareness, lead generation, acquisition, product adoption, training, up selling (your services or higher plans) and thought leadership.
I have been engaging in analyst relations for the past couple of months, after a thread I read on GH. Before I started, I tried to learn the best practices via Google Searching, but I couldn’t find anything practical.
So, I decided to write an introduction to Analyst Relations (AR) specifically for software companies targeting enterprises. This article should help you create a strategic plan, prioritize the right firms and follow the best practices to maximize your chances of success.
If you are not targeting enterprises, this article won’t be applicable to you, so you can stop reading right now.
I have never seen content marketing fail in terms of ROI, branding and thought leadership, given enough time and being done consistently. Even mediocre attempts can work pretty well.
There are a ton of content marketing strategies and tactics, both advanced and basic ones. To keep things simple in this post, let’s assume you are a 20-50 people SaaS business and let’s discuss about basic and important ways to get the most out of your content marketing efforts.
Shall we?
Recently I answered a very interesting question on Quora, which inspired me to write this blog post. I have talked in the past about actionable growth hacking tactics and the 2 phases of growth hacking, but not about some core, proven growth hacking strategies, specifically for B2B SaaS.
Most people focus mainly on acquisition when they talk about growth and this makes sense in a way. You can mainly grow by going offense (acquisition), instead of defense (retention/expansion).
However, this should not come at the expense of your current customers. It is easier and cheaper to keep and expand with an existing customer than getting a new one. Please remember this throughout the article.