Traffic sources and acquisition channels are one of a marketer’s best kept secrets.
There are many tools out there to uncover your competitor’s PPC channels and advertisements, but they are not 100% accurate and they don’t tell you which ad was a success and which wasn’t.
Of course for every industry the exact advertising mediums might vary, but below I will list some channels that usually work for B2B SaaS.
Webinars are the closest thing you will find to a Swiss knife for marketing.
Depending on how you execute them, they can be used for awareness, lead generation, acquisition, product adoption, training, up selling (your services or higher plans) and thought leadership.
It’s pretty common to tout inbound marketing as a great channel for growth (especially for B2B SaaS) because of its ROI, but we rarely talk about cold email outreach.
This is a tough nut to crack, but fear not, because my emails receive on average an over 50% response rate and I will tell you everything I have learned over the years.
Recently with the rise of tech startups and the ever increasing capital available for funding, the term growth hacking has become quite a trend.
Some people are skeptical with the term, others embrace it and others are looking for their unicorn growth hacker who will make it rain users!
Now, I am a “growth hacker” myself at a fairly established software startup, with both a SaaS product and a deployed enterprise one, but I consider myself a growth marketer.