07 Dec 2016

How To Get Top Content Rankings (And Translate Them Into Sales)

by Alex Chaidaroglou | with 2 Comments | in Content Marketing

Most established B2B companies engage in some form of content marketing…

As I have said in the past, unless the competition in your industry is fierce, even modest attempts at content marketing will pay off.

The results might come in various forms such as people getting to know your brand, unaffiliated leads and customers, more people searching for your brand instead of generic keywords (i.e. Searching “Salesforce” instead of “CRM“) organic traffic and more.

In this post I want to focus on the latter (organic traffic), how to get it with your content and some ways you can easily translate that into sales, by building an automated system.

18 Feb 2016

SEO Fundamentals Startup Founders Need To Know

by Alex Chaidaroglou | with 0 Comment | in Content Marketing

In this article, I will tell you everything you need to know as a founder about SEO. Let’s start with the foundation.

SEO’s high prioritization as a marketing strategy has been reduced over the years, but it’s still very important for businesses, SaaS or other, which already have some authority.

For most medium businesses, SEO (or rather organic traffic) can provide 30-70% of their new monthly customers.

27 Sep 2014

Is “Thin Content” The New Google Update?

by Alex Chaidaroglou | with 0 Comment | in Content Marketing

I don’t know if you have heard about it but the past week or so, of writing this (23 Of September), numerous sites have started getting the manual penalty of “thin content“. Many speculate that it might be the anticipated Google algorithmic update. In fact it makes sense, because these penalties started in great scale, about a week ago and still going strong.

One could argue that it would be very hard for all these actions to be taken manually at such a grand scale. What is more probable is that Google tweaked something in its algorithm, sent signals of red flags and then a real person had a glance at the website, before handing it the manual spam action.

Update: I wrote this article on 23 of September, published it on 27 and 2 days ago Search Engine Land confirmed the news, that it is a Panda update.

Let’s dive into it, shall we?
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