02 Aug 2016

Customer Development Process: Get Started Guide

by Alex Chaidaroglou | with 2 Comments | in Strategy

Something you probably don’t know about me is that I have tried launching a B2B SaaS some time ago and I am currently working with the team on getting another one off the ground.

In my first attempt, I googled various terms on “how to get started” and this SaaStr article along with Alex’s take on customer development caught my attention. Once I knew what customer development was and tried it, I became a fan of it for life…

To both of my endeavors customer development has been crucial in shaping everything.

24 May 2016

Marketing & Growth Strategies For B2B SaaS

by Alex Chaidaroglou | with 0 Comment | in Strategy

Having a documented marketing strategy is beneficial in many ways, even for young and small startups…

When you get to write down what’s on your mind, issues might arise or potential ideas and tweaks that you hadn’t thought before.

More importantly, once it’s documented, you have something to be accountable for and your employees know what’s the goal.

In this post we will see some marketing strategies, which ones to use at which stage of your SaaS and which ones should be in the core of your master strategy.

15 Mar 2016

Analyst Relations: Best Practices and Strategic Planning

by Alex Chaidaroglou | with 0 Comment | in Strategy

I have been engaging in analyst relations for the past couple of months, after a thread I read on GH. Before I started, I tried to learn the best practices via Google Searching, but I couldn’t find anything practical.

So, I decided to write an introduction to Analyst Relations (AR) specifically for software companies targeting enterprises. This article should help you create a strategic plan, prioritize the right firms and follow the best practices to maximize your chances of success.

If you are not targeting enterprises, this article won’t be applicable to you, so you can stop reading right now.

01 Mar 2016

20 Marketers & Founders Share Their Best B2B Marketing Strategy

by Alex Chaidaroglou | with 0 Comment | in Strategy

What is your best B2B Marketing strategy that works virtually every time and why?

This is a great question that the experts can answer. Popular marketers and founders who have been there and done it. Men and women who live and breathe business and marketing. That’s why we browsed the web and looked for answers, from the right people.

19 Jan 2016

Proven Growth Hacking Strategies for B2B SaaS: The Definitive Guide

by Alex Chaidaroglou | with 0 Comment | in Growth Hacking

Recently I answered a very interesting question on Quora, which inspired me to write this blog post. I have talked in the past about actionable growth hacking tactics and the 2 phases of growth hacking, but not about some core, proven growth hacking strategies, specifically for B2B SaaS.

Most people focus mainly on acquisition when they talk about growth and this makes sense in a way. You can mainly grow by going offense (acquisition), instead of defense (retention/expansion).

However, this should not come at the expense of your current customers. It is easier and cheaper to keep and expand with an existing customer than getting a new one. Please remember this throughout the article.

24 Sep 2015

SaaS: Freemium or Free Trial? (Complete Guide)

by Alex Chaidaroglou | with 5 Comments | in Strategy

This question is among the most important decisions to make for a SaaS and should not be taken lightly.

At first glance it might seem like a trivial question, but with a little digging you will see how it can tremendously shape your marketing, brand and even your very business…

Let’s start with the definitions (if you are familiar with them, jump straight to the breakdown)