21 Jun 2016

The Most Important Key Metric For SaaS

by Alex Chaidaroglou | with 4 Comments | in Analytics

I am sure that you are thinking that having a single major metric for your SaaS sounds ludicrous. And it does; at first. But, let me explain.

As a founder or VP, you need to have one or two key metrics that just by looking at them, you can gauge your performance in any given time/month. However, different SaaS business models need a different major KPI.

Below, I will describe the most popular SaaS business models and the most important key metric they need to monitor frequently, as well as the reasons for choosing each of those metrics.

Let me explain first why having such a metric and monitoring it daily is so crucial.

24 Sep 2015

SaaS: Freemium or Free Trial? (Complete Guide)

by Alex Chaidaroglou | with 5 Comments | in Strategy

This question is among the most important decisions to make for a SaaS and should not be taken lightly.

At first glance it might seem like a trivial question, but with a little digging you will see how it can tremendously shape your marketing, brand and even your very business…

Let’s start with the definitions (if you are familiar with them, jump straight to the breakdown)