As we enter 2015, it will become increasingly harder to cut through the noise, especially in crowded and competitive industries, like digital marketing.
This is great news for us who publish quality content, because it will make us focus on the effective channels with meaningful discussions, while avoiding the crowded ones.
“Quality” is one of the topics I can get pretty emotional, because I can’t stand anything that is done halfheartedly and with a “bored” attitude. Whatever work I am involved in, I want it to be top-notch, even at my own expense sometimes.
If it doesn’t meet my quality criteria for any reason, it gets “on hold” or even permanently trashed.
You should be able to do the same, without the slightest remorse.
Note: The only exception is when you test a minimum viable product – a totally different scenario.
I digress… let’s learn how to level up our content!