A few weeks ago I had the delight to talk with David Cacik, Head of Marketing at the bootstrapped helpdesk software LiveAgent, who is also a WeeklyGrowth reader.
He had some very interesting insights to share, which we thought would be very interesting to WeeklyGrowth’s readers. So, we decided to do an interview, where David will cover topics like:
- How to decide on which competitors’ brands to bid on
- Pros & cons of being in a highly competitive market
- Bootstrap vs funded SaaS
- Tweaking and trying different pricing strategies
And more. Regardless if you are into SaaS or simply digital marketing, I am sure you will find many gold nuggets in this interview, just how I did.
Without further ado, let’s get to it!