28 Mar 2017

Simple Tips To Vastly Improve Your Retargeting Campaigns

Simple Tips To Vastly Improve Your Retargeting Campaigns

Virtually every business with an online presence has run retargeting ads at some point.

These are the ads that once you visit a site, they keep following you around the web, from Facebook to various other online sites.

What most businesses get wrong is that they are treating every visitor the same way. This means that regardless if you visited 1 page or 10, stayed on a page for 1 second or 5 minutes, purchased or not, you will be retargeted the same way and you will see the same ads as everyone else.

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25 Jan 2017

Interview With David Cacik – Head of Marketing at LiveAgent

Interview With David Cacik – Head of Marketing at LiveAgent

A few weeks ago I had the delight to talk with David Cacik, Head of Marketing at the bootstrapped helpdesk software LiveAgent, who is also a WeeklyGrowth reader.

He had some very interesting insights to share, which we thought would be very interesting to WeeklyGrowth’s readers. So, we decided to do an interview, where David will cover topics like:

  • How to decide on which competitors’ brands to bid on
  • Pros & cons of being in a highly competitive market
  • Bootstrap vs funded SaaS
  • Tweaking and trying different pricing strategies

And more. Regardless if you are into SaaS or simply digital marketing, I am sure you will find many gold nuggets in this interview, just how I did.

Without further ado, let’s get to it!

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27 Oct 2016

Adwords Cost Per Acquisition: Smart Ways To Reduce It

Adwords Cost Per Acquisition: Smart Ways To Reduce It

Hey everyone, my schedule has been pretty tight the past months, so from now on I will be writing a monthly blog post instead of a biweekly one.

I believe that Google Adwords is something that every business has to figure out how to make it work for them.

The cost for some keywords can be extremely high and it will keep going higher and higher, because that’s the nature of paid advertising.

If we take this into account, you want to start as early as possible and make it profitable, so your account has both historical data and a healthy track record.

In this article, I want to share with you some tips that I have been using to reduce Adwords’ cost per acquisition in the Adwords level (not landing page optimization etc).

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08 Sep 2016

How To Get A Modern Design For Your Startup On A Budget

How To Get A Modern Design For Your Startup On A Budget

Hey everyone, I hope you had a great vacation! This article came a week late due to lack of time.

So, if you have done any qualitative analysis (aka watching how visitors interact with your website) you will have seen that most people have a quick overall look, maybe spend a couple minutes on something that catches their attention and then they either sign up or leave.

What this tells us is that at least in the SaaS industry, people mostly look at the overall “feel” of the company and if it presses their buttons they sign up. If not, they bounce.

Of course you have to pay attention to everything, but you don’t have to micro-manage every little detail of your site, because the vast majority of your visitors won’t see it.

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02 Aug 2016

Customer Development Process: Get Started Guide

Customer Development Process: Get Started Guide

Something you probably don’t know about me is that I have tried launching a B2B SaaS some time ago and I am currently working with the team on getting another one off the ground.

In my first attempt, I googled various terms on “how to get started” and this SaaStr article along with Alex’s take on customer development caught my attention. Once I knew what customer development was and tried it, I became a fan of it for life…

To both of my endeavors customer development has been crucial in shaping everything.

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